Abstract:

 

      Computing technology has wide applications in the areas of arts,

      entertainment, games, mobile applications, multimedia, product and

      web design and other pervasive interactive systems. Due to the

      creative nature of these applications, computing technology needs

      to be developed specifically to tackle the conceptual complexity

      that does not exist in other applications.

      The challenges faced come from creativeness of applications that

      involve knowledge in the disciplines of the Humanities and Arts

      normally used to describe activities at human behaviour level.

      It is the rapid development of computing technology that enables

      the creative industry and it is also this rapid development that

      requires serious academic discussion.

      Many aspects of computing technology will be enriched to cope with

      the demands of creative applications. Software engineering which

      normally plays a crucial part in the whole computing technology

      would certainly face the challenges of further development in terms

      of theory, methodology and processes.

      The talk will present initial observations to some of the phenomena

      in the above area and speculate what may be developed in Software

      Engineering to help with the current situation.

 

Professor Hongji Yang (PhD):

 

Working for both the Software Technology Research Laboratory (STRL) and the Institute of Creative Technologies (IOCT) at De Montfort University.

His research interests include Software Engineering, Creative Computing and Internet Computing.

He has published five books and nearly 400 refereed papers.

He is a Golden Core Member of IEEE Computer Society. He has been an organising member for many international conferences, including acting as a Programme Co-Chair for IEEE International Conference on Software Maintenance (ICSM9) and the Programme Chair for IEEE Computer Software and Application Conference (COMPSAC2).

He is currently serving as the Editor-in-Chief for International Journal of Creative Computing (IJCrC).